CUSTOMER SERVICE THAT ASTONISHES focuses on the critical role of employee engagement and exceptional customer service as a competitive advantage in the business landscape.

Great customer service built on a foundation of high employee engagement isn't a revolutionary concept. More companies are recognizing just how important a deliberate and intentional customer-focused culture is, but few companies do it well.

Wednesday, December 3, 2008

The new old rules of engagement

Not that we need to say it again, but more recent research confirms that increasing employee engagement increases performance. Most boardrooms see employee engagement as a key priority for the future and investment in engagement is set to grow -- even in the current economic environment.

This is a key finding of a comprehensive study of engagement practice undertaken in the UK, commissioned by employee engagement consultancy, Engage Group.

The survey of nearly 23,600 directors, managers and employees, conducted during October 2008 , reveals that effective engagement can demonstrably improve an organisation's performance.

A high level of employee engagement is one of the top three drivers of an organisation's performance, and nearly a third of the UK's senior leaders see a fully-engaged workforce as one of the most critical factors in their organisation's success.

Key findings from the report are as follows;

  • Effective engagement can demonstrably improve an organisation’s performance
  • Most boardrooms see engagement as a key priority for the future and net investment in engagement is set to grow, even in the current economic environment
  • Despite growing board support for engagement, most employees still feel disengaged from their organisation – board buy-in has not yet, according to employees, been translated into action
  • ‘New world’ aspects of engagement, particularly the appetite and ability of leaders at every level to share power and engage people in decision-making, emerge as powerful new elements of engagement
  • Delivering on the ‘new engagement agenda’ will result in more engaged employees, more committed customers and faster growth
  • Forceful ‘command & control’ styles of leadership have little, no or even a negative impact on engagement and performance levels – less than 40% of employees view their leader(s) as effective
  • Employee satisfaction, the oldest assumed element of employee engagement, sinks near the bottom of the list of influential factors
  • Internal measurement lags behind external measures of performance – only 28% of board members claim to use robust internal measures of employee engagement
  • This study confirms an earlier thesis, the outcome of an extensive research programme carried out in partnership with McKinsey & Company, that the drivers of employee engagement are steadily shifting towards a new inclusiveness
However, despite growing board support for engagement, most employees feel disengaged from their organisation. Only just over a third of employees believe their organisation engages them to perform well.

For those of us who live in the world of employee engagement this comes as no surprise, but for those clients who are still struggling to find the time, money or motivation, maybe this will help.

You can download a complete copy of the full report at Engage Group.

Cheers!

Bill's passion is improving business results by working with leadership teams to change employee behaviours. He does this by equipping leaders with the principles, processes and tools to cultivate an engaged customer-focused culture.

As well, he is a dynamic, results-oriented speaker on the importance of a customer-focused culture, either as a guest speaker or acting as a facilitator of a group discussion/workshop.

For more information please contact (905) 841-3191
Email:
bill@billhogg.ca, Web: http://www.billhogg.ca/

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